Course Name
Getting the Listing and Pricing It Right
Part of the C.A.R. Mentoring Program - Agent Track

Course Length
1 hour

DRE Credit
No

Who Should Take This Course
Real estate salespersons and brokers who want to obtain and properly price a listing the first time.

Course Introduction
The real estate market goes through many cycles. In a down market, listings have to be GOOD listings and you have to learn to list properties more effectively.

This course will help equip you to work with sellers and to list their property effectively. You will get practical listing tips on how to prospect for sellers, strategies on how to conduct a thorough listing presentation, and valuable information on how to confidently price every listing.

Chapters
1 – Listing Advantages and Prospecting Tips
2 – Prospecting Activities
3 – Marketing Plan
4 – The Importance of Pricing
5 – The Two-Step Listing Presentation
6 – Tips on Servicing Your Listing

Subjects Covered

• Listing Advantages and Prospecting Tips (Income Potential, Time Spent, Exposure, Lead Generation, Control)
• Prospecting Activities (Sphere Of Influence, Developing a Farm Area, FSBOs, Expired Listings, Floor Time)
• Marketing Plan (Contacting Potential Clients, Listing Presentation Preparation, Open Houses for Other Agents)
• The Importance of Pricing (Pricing Properties, Using CMAs)
• The Two-Step Listing Presentation (First & Second Visit Tasks)
• Tips on Servicing Your Listing (Staging the Property, Improving Curb Appeal & Interior Areas, Marketing the Property, Open Houses)

Upon Completion Of This Course You Will Be Able To

• Use a variety of prospecting techniques to build a client base of sellers
• Understand the importance of developing a plan for marketing yourself
• Take the necessary steps for implementing a plan for marketing yourself
• Understand the importance of proper pricing
• Understand the importance of using a CMA for proper pricing as well as a marketing tool
• Follow the two-step listing process
• Properly market a listing

BONUS
Course also includes a downloadable PDF version of the course

Prerequisites
None